Yes, it’s that time of year again. When balls fly around, bats swing faster (mongoose or otherwise) and matches swing faster still. But all of that is out-done by the swinging 'loyalty' of 'fans'! You may have guessed that I don't like the IPL very much. It’s a silly watered down version of an otherwise great sport. One of the most clear-cut cases of selling your soul on a get rich quick scheme.
Don't get me wrong. I love the fact that an Indian took an English sport, played in a format conceived in England and made it so got damn lucrative everyone wants a piece of India's not-at-all-humble-pie. God knows there is so much entrepreneurial opportunity here, time we benefited from it.
But my question is, when are they going to rename it -- to Ads Premier League of course!
There was already ads between innings and before and after innings. Cricket with its over breaks and drinks breaks and injury breaks and runner breaks lends itself to approx. 10 mins of ads for every 2 minutes of action anyway (watch out NFL, you have competition!). But then they had to include strategy breaks, err MaxMobile Stratergy Breaks. Each team becomes 'eligible' for one either side of the 10 overs mark. This is a concept so useless its a surprise the French didn't think of it first! (in fairness they may have had a disadvantage what with never having played cricket and all that.) What is a team doing well/badly supposed to do during one these 'strategy' breaks? 'Common guys lets do better?!' Now as if all that wasn't enough they've managed to incorporate ads between balls or should I say between Citi Moments of Success!
Phew! Now I need a break from all those ads.
Anyway, as a favour to the brain behind it all, Mr Lalit Modi, I have saved him the trouble of coming up with a new, more apt name -- the Ads Premier League it is. In return he need only donate 0.000001% of his IPL based fortune to me.
I'm gonna be rich guys!
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