Sunday, February 28

Give Credit where Credit is due - ARR

I’ve spent the last three posts mocking work that obviously took their creators painstaking effort to create. And for this I DO NOT APOLOGISE. But what I must do is give credit where credit is due. And let my first post in this series (oh yes, there is more to come) be dedicated to that man, the legend, the ‘Mozart of Madras’, A R Rahman.

For those of you not familiar with his genius, leave your cave and enter the real world now. He has amazed, even educated audiences of select (normally very good) Bollywood movies for the past 15 years or so. As a kid I remember trying to memorise the words to his various delectable songs (Roja, Sapnay). Recently he burst into international consciousness after he won Oscars for his soundtrack to the unfortunately masala movie Slumdog Millionaire. Shame its come through a frankly silly and hugely over-hyped movie, but all the same its credit long overdue.

Closer home he’s won awards for his musical score to such gems as Lagaan, Rang De Basanti and Guru. Practically every song with his stamp on it is guaranteed to be worth hundred listens or more and yet also fit the requirements of the movie aptly. Aside from those three movies that in my humble opinion needed very little additional help (the middle one in particular is an all-time fav.) he has made movies like Dil Se and Jaane Tu Ya Jaane Na worth the watch.

But sheer musical talent aside, the reason he gets into this ‘gets credit’ column is because of his painstaking efforts to bring national integration to the perhaps the most diverse country there ever was. Together with Javed Akthar, lyricist and writer par excellence, he has helped soothe the oldest divide plaguing the country – Hindus vs Muslims. Songs such as ‘Oh Palan Hare’ and ‘Pal Pal Hai Bhaari’ from Lagaan and Swades demonstrate a very healthy slice of respect for Hinduism by two practising Muslims. And it works the other way too - recently I heard my otherwise devout Hindu aunt humming ‘Arziyan’ to herself. Now my aunt would never hurt a fly (well one that’s not a blood sucking bast*rd, if it existed!) but you know what I mean.

Not just cross-religions, but cross-regions, cross-borders; I’m willing to bet good money his music had its effect in helping ease all the communal tension that is bound to be arise in a country so large and varied, where most people are trying desperately to make a life for themselves at the expense of the next man in line.

I may not know the ins and outs of this man’s life and actions (there’s bound to be some not-so-nice-nice stuff too) but for all I have seen and heard (and oh, the music we’ve heard) THANK YOU AR. I really wanted to text him and convey some of this stuff at his 'Jai Ho' show in Hyderabad but I didn’t so all the more reason for this post. (I know, I know he’s almost certainly not gonna read this but you know...)


I thought about providing links to each song but then decided not to because I basically couldn’t be bothered. Youtube it yourself, you lazy farts!

Friday, February 26

Avatar

Yes, yes this is rather late. And yes there have already been a million posts about the whole racism malarkey. And in fact yes, I did enjoy this film quite a bit. But as the tag line to the this blog says (or will say depending on when you are reading this) I have found some ridiculous material, dear readers, that's not to be found anywhere else on the whole world wide interweb! (Or at least so I say!)

My contention is, fair enough corporates are bad and evil* and most of the time they get away with what they want, but are you saying to me that in 2150 or whenever there will be no form of government or policy making body at all?! How else can you explain a corporate (no matter how big it is) spending 10 billion gazillion trillion (official figure based on current expected inflation) creating an army big enough to conquer the Sun and more! And all to get 'unobtanium' (seriously JC?!!) from under the feet of the peaceful Na'vi people?! You can just see this flashing on the news ticker of the future 'Big spending RDA corp splashes out 600 trillion on 5th battalion of its own mega-awesome army. President says "may the force be with you" ' ?! Oh and who is in-charge of such a force - none other than the stable and entirely rational COLONEL MILES QUARITCH!! I mean just one look at his war-scarred, hate-chiseled face would have had alarm bells banging in any half-baked decision making body right?!

Sure there's talk of the Big 50 corporate moghuls ruling the world and all that but a profit hungry business with that large an army?! Watch out future people, you're basically screwed!

* Need I remind you that this movie is made by Fox Films, a corporate movie making behemoth?!

Thursday, February 25

One from the Classic Ads Vault: Friendly Wash

To my utter and unpleasant surprise, very few of the people I have spoken to have seen/remember the Friendly Wash ads that used to air in India many moons ago. A classic piece of marketing genius on television, my ability to perform this ad from memory has won me many accolades and many more odd stares at parties! (Ok so maybe the only accolade is that the girlfriend likes it!) And now dear readers I give you this gift free of charge (disclaimer: this does not cover the many subliminal messages encouraging you to donate at the bottom of the page!).

10-something year old kid comes on screen wearing school uniform: Mummy mummy [points to rash on mid-belly region]

Typically concerned typical Indian mummy: Komul twacha aur ye nishan? Professor saab kuch keyjeye nah!

Enter greying middle aged man wearing lab-coat (he must be a learned professor who knows all about dermatological issues!): Chemicals akhir do prakar ke hotein hain, ek jo humare skin kilye hanikarak hote hain aur ek jo humare skin ka friend hotein hain. (But of course!)

Jaise ke, Friendly Wash.

Mum has apparently used Friendly Wash and hey-presto, life's all sunny and great. Kid has got no rash and hence cycles onto screen to deliver the killer blow (as if we needed any more convincing!): YES! MERA BEST FRIEND, FRUNDLYWASH!!

And watching this ad, through the TV I could sense this excited little boys spit drenching me in its shower of soapy wisdom!



Stay tuned for translated version. However, please do not take away from the sheer genius if the English version does not give you the same sense of awe and admiration of this ad - no - this social service message!




10-something year old kid comes on screen wearing school uniform: Mummy mummy [points to rash on mid-belly region]

Typically concerned typical Indian mummy: Such a terrible rash on such tender skin? Please help us Professor sir!

Enter greying middle aged man wearing lab-coat (he must be a learned professor who knows all about dermatological issues!): Chemicals after all are of two types, ones that are harmful to our skin and ones that are our skin's friends. (But of course!)

Like, Friendly Wash.

Mum has apparently used Friendly Wash and hey-presto, life's all sunny and great. Kid has got no rash and hence cycles onto screen to deliver the killer blow (as if we needed any more convincing!): YES! MY BEST FRIEND, FRUNDLY WASH!!

And watching this ad, through the TV I could sense this excited little boys spit drenching me in its shower of soapy wisdom!

Saturday, February 20

Aircel ad

An excellent recent post by a friend about the Tata Docomo ads made me want to voice out a concern of mine.

There’s this Aircel ad where the woman goes into a cake shop and mimes wanting just a slice rather than the whole. A good way of showing for 1p/sec calling is great and convenient. Fair enough.
What shocks, nay appals me is how at the end of it, this good looking woman, fresh from eating her slice of cake, leaves the shop and is shown being followed quite pointedly by the shopkeeper. We have no inclination that she paid him for the slice he served her (the whole cake was worth a sizeable 800 bucks), so are we to assume she’s going back to her house with him, as re-payment?!! Aircel is promoting prostitution and I for one will not stand for it.
Jai Hind!